The brand Veja was launched in 2005 with the goal of making shoes in a different way. Organic, upcycled cotton for the canvas of the shoes. Wild and fairly traded rubber for the soles. Mesh and knitted lining made from recycled plastic bottles. The Veja project creates a positive chain. Every pair of shoes is made in a high standard factory in Brazil. One of their strength is for sure the combination of minimalistic aesthetics and innovative technologies.